Sanjeev Prashar, and T. Sai Vijay. “SEGMENTING ONLINE SHOPPERS: A STUDY OF CONSUMERS’ WEB PORTAL SELECTION MOTIVATIONS FOR E-SHOPPING”. Asian Academy of Management Journal, vol. 21, no. 1, Jan. 2016, pp. 27–46, https://ejournal.usm.my/aamj/article/view/aamj_vol21-no-1-2016_2.