Salleh Yahya, Lailawati Mohd. Salleh, and Goh Wee Keat. “ Competing Through Quality”. Asian Academy of Management Journal 6, no. 2 (December 30, 2001): 55–72. Accessed November 22, 2024. https://ejournal.usm.my/aamj/article/view/aamj_vol6-no-2-2001_3.