Depeesh Kumar Singh, Anil Kumar, and Manoj Kumar Dash. “USING ANALYTIC HIERARCHY PROCESS TO DEVELOP HIERARCHY STRUCTURAL MODEL OF CONSUMER DECISION MAKING IN DIGITAL MARKET”. Asian Academy of Management Journal 21, no. 1 (January 31, 2016): 111–136. Accessed November 22, 2024. https://ejournal.usm.my/aamj/article/view/aamj_vol21-no-1-2016_6.