“USING ANALYTIC HIERARCHY PROCESS TO DEVELOP HIERARCHY STRUCTURAL MODEL OF CONSUMER DECISION MAKING IN DIGITAL MARKET”. Asian Academy of Management Journal 21, no. 1 (January 31, 2016): 111–136. Accessed May 2, 2024. https://ejournal.usm.my/aamj/article/view/aamj_vol21-no-1-2016_6.