Neoh Chee Yeong, Osman Mohamad, T. Ramayah, Azizah Omar. PURCHASE PREFERENCE OF SELECTED MALAYSIAN MOTORCYCLE BUYERS: THE DISCRIMINATING ROLE OF PERCEPTION OF COUNTRY OF ORIGIN OF BRAND AND ETHNOCENTRISM. AAMJ [Internet]. 2007 Jun. 30 [cited 2024 Jul. 3];12(1):1–22. Available from: https://ejournal.usm.my/aamj/article/view/aamj_vol12-no-1-2007_1