Renee B. Kim, Monica Zhao. CHINESE CONSUMERS’ BRAND LOYALTY FOR CONSUMER PRODUCTS: IMPORTANCE OF BRAND PERSONALITY AS MAJOR ANTECEDENT OF BRAND LOYALTY. AAMJ [Internet]. 2014 Jan. 31 [cited 2024 Jul. 3];19(1):1–15. Available from: https://ejournal.usm.my/aamj/article/view/aamj_vol19-no-1-2014_1