Hojjat Vahdati, Seyed Hadi Mousavi Nejad. BRAND PERSONALITY TOWARD CUSTOMER PURCHASE INTENTION: THE INTERMEDIATE ROLE OF ELECTRONIC WORD-OF-MOUTH AND BRAND EQUITY. AAMJ [Internet]. 2016 Dec. 30 [cited 2024 Jul. 3];21(2):1–26. Available from: https://ejournal.usm.my/aamj/article/view/aamj_vol21-no-2-2016_1