Dwinita Laksmidewi, Harry Susianto, Adi Zakaria Afiff. ANTHROPOMORPHISM IN ADVERTISING: THE EFFECT OF ANTHROPOMORPHIC PRODUCT DEMONSTRATION ON CONSUMER PURCHASE INTENTION. AAMJ [Internet]. 2017 Jun. 30 [cited 2024 Nov. 23];22(1):1–25. Available from: https://ejournal.usm.my/aamj/article/view/aamj_vol22-no-1-2017_1