1.
Suha Fouad Salem, Sharif Omar Salem. SELF-IDENTITY AND SOCIAL IDENTITY AS DRIVERS OF CONSUMERS’ PURCHASE INTENTION TOWARDS LUXURY FASHION GOODS AND WILLINGNESS TO PAY PREMIUM PRICE. AAMJ [Internet]. 2018 Dec. 21 [cited 2024 Jul. 3];23(2):161–184. Available from: https://ejournal.usm.my/aamj/article/view/aamj_vol23-no-2-2018_8