DO GENERATIONAL MEMBERSHIP AND PSYCHOGRAPHIC CHARACTERISTICS INFLUENCE POSITIVE WORD OF MOUTH IN A UNIVERSITY CONTEXT?. AAMJ [Internet]. 2012 Jan. 31 [cited 2024 May 6];17(1):1–12. Available from: https://ejournal.usm.my/aamj/article/view/aamj_vol17-no-1-2012_1