Published: 2014-01-31

Original Articles

CHINESE CONSUMERS' BRAND LOYALTY FOR CONSUMER PRODUCTS: IMPORTANCE OF BRAND PERSONALITY AS MAJOR ANTECEDENT OF BRAND LOYALTY

Renee B. Kim, Monica Zhao

1–15

PDF EPUB

INVESTIGATING THE DIMENSIONALITY OF ORGANISATIONAL CITIZENSHIP BEHAVIOUR FROM ISLAMIC PERSPECTIVE (OCBIP): EMPIRICAL ANALYSIS OF BUSINESS ORGANISATIONS IN SOUTHEAST ASIA

Naail Mohammed Kamil, Mohamed Sulaiman, Aahad M. Osman-Gani , Khaliq Ahmad

17–46

PDF EPUB

INVESTIGATING THE RELATIONSHIP BETWEEN CORPORATE CITIZENSHIP CULTURE AND ORGANISATIONAL PERFORMANCE IN THE MALAYSIAN CONTEXT

Wan Kalthom Yahya, Norbani Che Ha

47–72

PDF EPUB

STRUCTURAL RELATIONSHIPS BETWEEN PERCEIVED RISK AND CONSUMERS UNWILLINGNESS TO BUY HOME APPLIANCES ONLINE WITH MODERATION OF ONLINE CONSUMER REVIEWS

Syarafina Ibrahim, Norazah Mohd Suki, Amran Harun

73–92

PDF EPUB

EMPLOYABILITY SKILLS DEVELOPMENT APPROACHES: AN APPLICATION OF THE ANALYTIC NETWORK PROCESS

Mohamad Shukri Abdul Hamid, Rafikul Islam, Noor Hazilah Abd Manaf

93–111

PDF EPUB

REGIONAL EFFECTS OF MONETARY POLICY IN CHINA: THE ROLE OF SPILLOVER EFFECTS

Guo Xiaohui, Tajul Ariffin Masron

113–146

PDF EPUB

THE RELATIONAL EFFECT OF THE RULE OF LAW: A COMPARATIVE STUDY OF JAPANESE AND SOUTH KOREAN FOREIGN DIRECT INVESTMENT

David W. Kunsch, Karin L. Schnarr, W. Glenn Rowe

147–167

PDF EPUB

OPERATIONALISING CORPORATE SOCIAL RESPONSIBILITY (CSR) AND THE DEVELOPMENT DEBATE

Salmi Mohd Isa, Jon Reast

169–197

PDF EPUB