https://ejournal.usm.my/jcimc/gateway/plugin/WebFeedGatewayPlugin/atomJournal of Contemporary Issues in Media & Communication (JCIMC)2023-09-19T12:02:32+08:00Associate Professor Dr. Shuhaida Md Noor shuhaida@usm.myOpen Journal Systems<p><strong><span class="JsGRdQ">ISSN 2805-4997</span></strong></p> <p><span data-contrast="none">JCIMC is a scholarly peer-reviewed journal that promotes advancement in the fields of media and communication theory and research. It provides a platform for current debates, critique and analysis in the field of media, research and communication to stimulate contemporary discussions on pressing media issues. The focus is primarily on the aspects of research, practice, policy, theory and application in media and communication. The journal’s key purpose is to provide a platform for researchers and practitioners to publish and access </span><span data-contrast="none">up-to-date, comprehensive and important research work on communication and its related fields</span><span data-contrast="none">. </span><span data-contrast="none">The journal aims to contribute to the development of integrated and diverse forms of research, by linking aspects of media practice, theory, media literacy and policy.</span><span data-contrast="none"> </span><span data-ccp-props="{"201341983":0,"335551550":6,"335551620":6,"335559739":160,"335559740":240}"> </span></p> <p><strong><span data-contrast="none">Scope of the Journal:</span></strong><span data-ccp-props="{"201341983":0,"335551550":6,"335551620":6,"335559739":160,"335559740":240}"> </span></p> <p><span data-contrast="none">The journal includes a broad range of subjects under media and communication such as film & broadcasting, mass communication, human communication, new media, visual communication, media policies, communication and culture, journalism, </span><span data-contrast="none">public relations</span><span data-contrast="none">, advertising and branding. JCIMC also adopts a multi-disciplinary approach in highlighting debates related to contemporary issues in society and the media industry. </span><span data-ccp-props="{"201341983":0,"335551550":6,"335551620":6,"335559739":160,"335559740":240}"> </span></p> <p><strong><span data-contrast="none">Target Readers:</span></strong><strong><span data-contrast="none"> </span></strong><span data-ccp-props="{"201341983":0,"335551550":6,"335551620":6,"335559739":160,"335559740":240}"> </span></p> <p><span data-contrast="none">Academics, researchers, students, policymakers, media practitioners in journalism, broadcasting, public relations, advertising and other media and communication professionals. </span></p>https://ejournal.usm.my/jcimc/article/view/4541Kontroversi penukaran agama unilateral: Pembingkaian berita The Star dan Malaysiakini 2023-12-29T10:50:32+08:00Muhammad Raqib Mohd SofianNurul Amalia Mohd Azmi
<p>Negara Malaysia adalah sebuah negara yang terdiri daripada berbilang kaum dan agama. Hal ini menyebabkan negara tidak pernah lari daripada isu-isu konflik yang melibatkan kaum dan agama. Konflik yang berlaku ini semakin meruncing dengan adanya media massa yang turut memainkan peranan dalam melaporkan dan membingkaikan sesuatu isu itu. Portal berita yang semakin banyak digunakan di Malaysia menambah lagi wacana yang berlaku di portal berita. Masyarakat kini lebih banyak menggunakan portal berita memandangkan ia lebih cepat dan mudah untuk diakses. Dalam kajian ini, kajian kes yang dipilih untuk dikaji adalah isu penukaran agama unilateral anak-anak kepada Loh Siew Hong yang rancak dibincangkan di media Malaysia. Sangat signifikan untuk dilakukan kajian bagaimana portal berita arus perdana dan alternatif membingkai isu ini memandangkan ia melibatkan isu sensitif lebih-lebih di sebuah negara yang majoritinya Islam. Dengan menggunakan pendekatan analisis kandungan kualitatif dan kuantitatif, kajian ini mendapati portal berita The Star Online dan Malaysiakini membingkai isu ini dengan menggunakan bingkai minat manusia dan konflik dengan lebih dominan. Walaupun kedua-dua portal berita ini menggunakan bingkai yang sama, namun cara pelaporan kedua-dua portal berita berlainan dan terdapat faktor-faktor yang mempengaruhi pelaporan ini yang telah dibincangkan dalam kajian ini.</p>
2023-12-29T00:00:00+08:00Copyright (c) 2023 Journal of Contemporary Issues in Media & Communication (JCIMC)https://ejournal.usm.my/jcimc/article/view/4543Health Communication Practice among Rural Communities In Sabah, Malaysia: Issues of Literacy, Accessibility and Availability and Communication Approach2023-12-29T10:50:32+08:00Haryati Abdul Karim
<p>This paper seeks to highlight the need to improve the communication approaches taken by the Ministry of Health, Malaysia, to uplift the health literacy rate among rural communities. The World Health Organization (WHO) defines health literacy as the cognitive and social ability of people to gain access to health information so as to make informed decisions concerning their health. However, a study on health literacy conducted in four districts in Sabah, namely Nabawan, Ranau, Beaufort and Kota Belud, found that several factors hampered the access of the rural communities to health information, hence, contributing to their lack of awareness about health and healthcare. Based on in-depth interviews with 42 informants from the four districts, the study found that the rural communities faced various factors, such as poverty, media literacy and limited media access, which prevented them from obtaining health information and achieve health literacy.</p> <p> </p> <p>Their only source of health information was through consultations with doctors whenever they or their family members were sick. The informants said that they found public health talks to be most helpful for them to learn about diseases because these were interactive, and also aided those who were illiterate and had no television sets in their homes. They expressed the hope that more talks would be given regularly about chronic diseases, which many of them were already suffering from. This study suggests that Health Departments intensify their outreach through health education programmes based on interpersonal communication, rather than through the use of social media, to increase the health literacy rate among rural communities.</p>
2023-12-29T00:00:00+08:00Copyright (c) 2023 Journal of Contemporary Issues in Media & Communication (JCIMC)https://ejournal.usm.my/jcimc/article/view/4540Pola Tabiat Penggunaan Spotify Dalam Kalangan Pelajar Universiti2023-12-29T10:50:32+08:00Intan Soliha IbrahimCynthia Debra Jenuwin
<p style="font-weight: 400;">Penggunaan muzik dalam kalangan masyarakat mengalami perubahan apabila radio bukan lagi menjadi satu-satunya medium yang menawarkan perkhidmatan muzik kepada pelanggannya. Kemunculan Podcast yang dibawa oleh platform Spotify pada tahun 2006 dikatakan sebagai gangguan kepada industri radio. Namun, andaian tersebut ternyata tidak benar apabila Spotify telah menerima kritikan selepas mengubah modus operandi perniagaannya. Di sebalik kritikan tersebut, senario penggunaan Spotify di Malaysia mula rancak pada tahun 2019. Oleh itu kajian ini meneroka penggunaan Spotify dalam kalangan pelajar Universiti Malaysia Sabah. Pendekatan kuantitatif digunakan dalam kajian ini menerusi penggunaan servei. Dapatan kajian melibatkan seramai 375 responden menunjukkan 100% penggunaan perisian tersebut. Majoriti pengguna bersetuju bahawa Spotify digunakan untuk menenangkan fikiran.</p>
2023-12-29T00:00:00+08:00Copyright (c) 2023 Journal of Contemporary Issues in Media & Communication (JCIMC)https://ejournal.usm.my/jcimc/article/view/3015Usage of Social Media To Engage With Malaysian Youths Concerning Road Safety Awareness2023-12-29T10:50:32+08:00Santhidran SinnappanGiuseppe Alessandro VeltriLunt PeterThinavan Periyayya
<p>Changing the behaviour of road users to safer drivers is a topic of great interest to researchers and policy makers. Behavioural economics asserts that behavioural decisions are based on heuristics or shortcuts rather than logical rationality due to various constraints. Nudging theory recognises that heuristic thinking is widespread and proposes to trigger the desired behaviour change with minimal visual and linguistic means. This study therefore focused on identifying specific types of nudges that can increase the salience and value of safe driving behaviour among young citizens in Malaysia aged 17 to 25. A preliminary thematic analysis using focus group discussions resulted in three main themes, namely family concern, positive affection for speed, and overconfidence. Positive affection was reinterpreted as a negative consequence and the final theme was overconfidence. Based on the three themes, relevant visual stimuli were created and tested in an online Facebook group experiment with 337 participants (N=337) in a pre-post-test design. Participants were asked to complete a safe driving attitude test at baseline and after three weeks. During this time, the three experimental groups were exposed to the visual stimuli via Facebook discussion. Results showed that concern for family was most significant, followed by overconfidence. Reframing was not significant. The results provide important information that can be used to prepare road safety campaigns that can produce positive behavioural changes related to safe driving.</p> <p> </p>
2023-12-29T00:00:00+08:00Copyright (c) 2023 Journal of Contemporary Issues in Media & Communication (JCIMC)https://ejournal.usm.my/jcimc/article/view/2996Faktor Kepercayaan dan Sikap Terhadap Periklanan Kosmetik di Facebook dan Hubungannya Terhadap Niat Pembelian2022-12-31T11:00:32+08:00Joan Chang Gim FoongDr. Nurzali Ismail
<p>Kajian ini dijalankan untuk mengenal pasti faktor kepercayaan mahasiswa-mahasiswi Universiti Sains Malaysia (USM) terhadap iklan kosmetik di Facebook, menilai hubungan antara faktor kepercayaan dengan sikap mahasiswa terhadap iklan produk kosmetik di Facebook serta hubungan antara sikap dengan niat pembelian produk kosmetik. Skop kajian berfokuskan mahasiswa-mahasiswi USM yang merupakan pengguna kosmetik dan berusia kurang daripada 20 tahun, 20-25 tahun serta melebihi 25 tahun. Perspektif teoretikal yang diguna pakai dalam kajian ini ialah Teori Tindakan Bersebab (TRA). Kaedah tinjauan dalam kajian ini menggunakan borang soal selidik atas talian berbentuk Google Form untuk mengumpul data daripada 80 orang responden menerusi teknik persampelan bertujuan, iaitu kaedah persampelan berantai. Hasil kajian mendapati faktor memberi informasi produk sebagai faktor kepercayaan mahasiswa terhadap iklan kosmetik di Facebook yang mencapai tahap kepercayaan paling tinggi. Analisis statistik korelasi menunjukkan kewujudan hubungan signifikan dan positif antara semua faktor kepercayaan yang dikaji (faktor memberi informasi produk, faktor keseronokan/hedonik, faktor kebolehpercayaan serta faktor imej dan peranan sosial) melainkan faktor kebendaan. Selain itu, sikap mahasiswa terhadap iklan kosmetik di Facebook juga memaparkan hubungan yang signifikan dan positif dengan niat pembelian produk kosmetik.</p>
2022-12-31T00:00:00+08:00Copyright (c) 2022 Journal of Contemporary Issues in Media & Communication (JCIMC)https://ejournal.usm.my/jcimc/article/view/1727Factors of Knowledge, Attitude, Friends, and Social Media that Influence The Universiti Pendidikan Sultan Idris (UPSI) Students in Accepting K-Pop Culture2022-12-31T11:00:32+08:00KAMARUZZAMAN ABDUL MANANNurul Diyana KamarolzamanNur Hafza Mohd. Mustafa
<p>Korean pop, also known as K-pop, has become a phenomenon widely spread worldwide as a part of entertainment and culture. Youths have readily accepted K-pop culture to the point that people take it as their cultural identity. This has happened worldwide, and Malaysia is no exception. Hence, the fear of them losing their own culture as they accept K-pop culture in their life might cause cultural identity within themselves. Therefore, this research analyses the factors that influence the Universiti Pendidikan Sultan Idris undergraduates' acceptance of K-pop culture using Cultural Identity. This study uses quantitative methods, and the survey was distributed through social media platforms such as email, Telegram, and WhatsApp. Using a simple random sampling method, 414 respondents were collected from undergraduates from Universiti Pendidikan Sultan Idris students and analysed using a software called SPSS. The analysis shows a high correlation between two factors that influence a K-pop fan and the level of acceptance of K-pop culture. The correlation coefficient results are 0.778 for the attitude factor and 0.779 for the social media factor. Both indicate that the strength of the relationships is high. The research finding shows that cultural identity happens when youth are influenced by external and internal factors, especially social media. This study contributes to the development of cultural identity theory and as an awareness to society on how K-pop culture may lead to a person having a crisis in their cultural identity. Hence, this study can be utilised by stakeholders to take action on encouraging Malaysians to accept their own culture using the same factor as how K-pop culture is being influenced among the youth. This also can be used for future researchers to conduct higher empirical research.</p>
2022-12-31T00:00:00+08:00Copyright (c) 2022 Journal of Contemporary Issues in Media & Communication (JCIMC)https://ejournal.usm.my/jcimc/article/view/380The Effect of COVID-19 Pandemic News Coverage on New Normal Tourism in Indonesia2022-12-31T10:52:51+08:00Morissan Morissan
<p>Along with the recent decline in the number of Covid-19 cases in Indonesia, people's mobility has begun to increase, including traveling. This study highlights the effect of Covid-19 pandemic news coverage on the public's intention to travel during the pandemic by implementing health protocols, known as new normal tourism, as a behavior to protect health based on individual perceptions of their risk of being infected with Covid-19. Referring to the frameworks of the Health Belief Model and Theory of Planned Behavior, this study examines the effect of COVID-19 risk perception on behavioral intention towards new normal tourism. An online questionnaire using Google Form was distributed in Jakarta from April 18 – 21, 2021, and data from 483 respondents were used for analysis. The findings show that affective risk perception is a significant predictor of attitude, while cognitive risk perception has a positive influence on subjective norms. Despite the fact that both cognitive and affective risk perceptions have a considerable impact on behavioral intention, affective risk perception has a negative influence, which contradicts the initial hypothesis. Subjective norms mediated the relationship between cognitive perception and behavioral intention, whereas attitude was found to be a significant mediator between affective risk perception and behavioral intention. The hypothesized relationships were partially mediated by gender and marital status. This study has important and insightful implications for tourism practitioners who would be asked to prepare the post-corona field for a new normal following the pandemic.</p>
2022-12-30T00:00:00+08:00Copyright (c) 2022 Journal of Contemporary Issues in Media & Communication (JCIMC)https://ejournal.usm.my/jcimc/article/view/715Political Internet Memes in Indonesia: Insulting the President in the 2019 Presidential Election Adi Bayu2022-12-31T11:02:21+08:00ADI BAYU MAHADIANRohani Hashim
<p>This article analyses the discourse of internet memes 'Jokowi planga-plongo' that mocked and insulted the President in the 2019 Indonesian presidential election. These insults and mockery toward the president were severe that it urged the government to issue an article regarding the insult to the president and his vice. We collected 'Jokowi planga-plongo' memes during the 2019 presidential election campaign. We analyse qualitatively with the social semiotics analysis assisted by the internet meme theory and bisociation theory. We found that Indonesians use abusive and non-abusive memes to insult the President. The non-abusive insulting memes created without a harsh and abusive words can sneak from the EIT law. Besides, it was also found that the non-abusive memes are more in quantity than the abusive ones to avoid the law violation.</p>
2022-12-31T00:00:00+08:00Copyright (c) 2022 Journal of Contemporary Issues in Media & Communication (JCIMC)https://ejournal.usm.my/jcimc/article/view/163International Tourists Visiting Experiences in Malaysia as Revealed by Travel Bloggers: An Analysis of Travel Blogs Using Tri-component Model of Destination Image2022-02-03T10:36:02+08:00Rohani HashimBahiyah OmarHosam Al-Samarraie
<p>There are numerous travel blogs available for travel bloggers to share their travel experiences with others. Tourists’ feedback in personal blogs have become an important source for acquiring travel information. Evidence shows, however, there is not much research done on the feedback of tourists visiting Malaysia. Therefore, the role of travel bloggers’ feedback in attracting prospective tourists’ attention and how it influenced their decisions to visit Malaysia, became an interesting research question. Based on 50 travel blogs written personally by foreign tourists about Malaysia, an analysis was done specifically to the blog’s content: How the authors perceived Malaysia as a tourist destination and how they motivated prospective tourists were examined to mitigate the above-mentioned gap. In analyzing the text, the Tri-component Model of Destination Image is employed. Results showed that the travel blogs’ content provided detailed, rich and relevant data which included the profiling of the travel bloggers (i.e. visitors of Malaysia), information about their experiences and expectations within their comments. Results showed that the first-hand experience of travel bloggers as depicted in their blogs is a representative of the real thoughts and feelings of tourists, and their positive feedback affected behavioral intentions of potential visitors to visit Malaysia as well as motivated experienced visitors to re-visit the country. By curating positive reviews, Malaysia’s tourism can leverage travel blogs to build positive destination image awareness and increased destination loyalty. The study confirmed that the Tri-component Model of Destination Image is relevant to measure the influence of travel bloggers in motivating prospect visitors to a destination. This paper presented empirical findings on the importance of travel blogs’ for tourism destination image in Malaysia.</p>
2022-01-31T00:00:00+08:00Copyright (c) 2022 Journal of Contemporary Issues in Media & Communication (JCIMC)https://ejournal.usm.my/jcimc/article/view/141Family Communication Patterns and Conflict Management Styles in an Animated Film (An evaluation of the film Mitchells vs. the Machines)2022-01-27T23:08:11+08:00Benya LertsuwanThapthep Paprach
<p>This study explores the concept of family communication patterns, conflict management styles in the context of an animated film (The Case of <em>The Mitchells vs. the Machines</em>). A self-administered questionnaire was used by the researchers. We assessed the family communication patterns and conflict management styles in an animated film using the Family Communication Patterns instrument (RFCP) which is used in the previous research by family counselors. The content analysis and diagnostic survey indicated that <em>the</em> <em>Mitchells vs. the Machines</em>, showed both low conformity orientation and conversation orientation. The fictional Mitchell family was of a laissez-faire family type. But there was variation between family members. In this context, it was also found that daughter Katie (the main character) adopted an integrating conflict management style with her family members. Concerning the relations between family communication patterns and conflict styles, Katie’s conflict management style which resulted in a “happily ever after conclusion” in which the parents completely changed conflict styles were not consistent with family communication patterns identified in previous research. It is in fact extremely difficult to change the family communication patterns of parents who after all created the patterns in the first place. As a family movie, thus, this fictional animated film provides a new opportunity understand why a good society starts at a smallest unit, even if it is not possible in real life.</p>
2022-01-26T00:00:00+08:00Copyright (c) 2022 Journal of Contemporary Issues in Media & Communication (JCIMC)https://ejournal.usm.my/jcimc/article/view/151Reinforcing or Resisting? A Study on the Influence of Internet Memes on Sexism Among University Students in Penang2022-02-03T16:27:09+08:00Teh Kang ZeIlaiya Barathi Panneerselvam
<p>Today, the advancement of the Internet allows new forms of creative storytelling and information dissemination. Social media such as Facebook, Instagram and Twitter defy the linear flow of information as the users can actively participate in the process of content creation and circulation. Social media users are granted instant interactivity. One of the Internet contents favoured by a large user community is Internet memes. Creating and sharing Internet memes have not only become a trend on social media but also a cyberculture that is capable of shaping public opinions and social media behaviour of its users. As an alternate information source, Internet memes are actively shared from one to another to gain engagements and attention, especially among the younger generation as a form of expression and to relieve themselves Being a digital storytelling tool, Internet memes are effective in conveying ideas, framing and providing interpretation on current issues, however not without the possibilities of discrimination and misrepresentations. As such, sexism continues to exist in the new media, particularly within Internet memes. The so-called humour in Internet memes is often manifests sensitive and offensive remarks as mere jokes and not to be taken seriously. Based on the Cyberfeminist theory (Cyberfeminism), this paper aims to look into the influence of Internet memes on sexism among university students. A quantitative research was deployed through the distribution of online survey forms to 200 university students in Penang. Then, the data collected were analysed in SPSS to test the reliability (Cronbach’s Alpha) and correlations (Pearson’s coefficient). The research therefore concludes that ideology of sexism is strongly reinforced through Internet memes amongst university students in Penang, in which, knowledge on digital literacy significantly helps to negotiate or contest the sexist notions communicated in the Internet memes.</p> <p> </p> <p> </p>
2022-01-27T00:00:00+08:00Copyright (c) 2022 Journal of Contemporary Issues in Media & Communication (JCIMC)https://ejournal.usm.my/jcimc/article/view/147Tinjauan Awal Penerimaan Pelajar Universiti Malaysia Sabah Terhadap Radio Kampus UMS2022-02-03T10:36:57+08:00Nor Suaidah Zainal AbidinIntan Soliha Ibrahim
<div><span lang="MS">Kajian ini bertujuan untuk mengkaji penerimaan pelajar Universiti Malaysia Sabah terhadap radio kampus milik universiti tersebut dan peranannya. Radio milik Universiti Malaysia Sabah telah mengalami penjenamaan semula sebanyak dua kali dari ia ditubuhkan pada tahun 2010. Namun, sepanjang ia ditubuhkan, kajian mengenai penerimaan dan peranan radio tersebut adalah terhad. Maka timbul persoalan, masihkah ada yang mendengar radio kampus? Adakah ia diterima baik oleh pelajar universiti? Apakah intervensi yang perlu dilakukan oleh pihak radio kampus sekiranya penerimaan pelajar adalah sebaliknya?</span></div> <div><span lang="MS">Kajian ini menggunakan kaedah kuantitatif dan seramai 357 orang responden yang terdiri daripada pelajar Universiti Malaysia Sabah telah terlibat dalam kajian ini. Dapatan kajian menunjukkan penerimaan yang positif pada kadar lemah disebabkan ramai yang masih tidak mengetahui tentang kewujudan radio kampus. Oleh itu radio kampus perlu berani dan keluar daripada kepompong selesa jika ingin memastikan keberkesanan dan kejayaan radio tersebut. Pelajar sepatutnya memanfaatkan kemudahan radio yang disediakan oleh pihak universiti. Selain itu, radio kampus juga perlu lebih berani melakukan perubahan dan menambahbaik penggunaan teknologi sedia ada. </span></div>
2022-01-31T00:00:00+08:00Copyright (c) 2022 Journal of Contemporary Issues in Media & Communication (JCIMC)