Social Media as an Online Public Sphere: A Study Among the First-Time Malay Voters

Abstract

In a developing democracy like Malaysia, social media is pervasive in its influence on politics and democratic processes, particularly among the youth. Social media promotes the expression of opinions among groups, thereby opening up the realm of the public sphere in a semi-democratic country like Malaysia. Unlike the original conception of the public sphere, social media consists of spaces where citizens belonging to different groups and cultures, speak in different registers or languages, finding meaningful participation. Based on online interviews with 44 first-time voters among the Malay youth group, this article investigates the aspects of the interaction between young voters and the social media “public sphere”. It examines the platforms they use to communicate about politics, how they make sense of politics, and how they interact with other citizens through social media. The findings reveal four prevalent themes. First, young people have a keen interest in accessing political information on social media, albeit passively. Secondly, Twitter and Facebook were found to be the most influential social media channels for first-time voters seeking political information. Thirdly, out of concern about the surveillance practices on social media, private WhatsApp groups have emerged as the primary platform for first-time voters to engage in political discussions and debates. This leads us to the fourth theme, where the stories that feature on WhatsApp and Instagram are gaining prominence as the dominant platform for sharing political information. This trend highlights the potential for the incidental and ephemeral consumption of political content through these platforms. This trend may have significant implications for how political messages are communicated and received on these social media platforms.