Social media discourse in Sarawak: An analysis of popular issues and their correlation with the Gabungan Parti Sarawak manifesto in 2021
Main Article Content
Abstract
Social media, notably Facebook, has been reported to be actively used by all, particularly when expressing opposing perspectives on various matters related to Sarawak and Sarawak’s interests. The debate became more interesting during the period of political change in 2018 when Sarawak began to realign its position within a shifting political landscape. Consequently, the realignment had also influenced the framing of the Gabungan Parti Sarawak (GPS) manifesto during the 2021 Sarawak State Election (SSE21). The article attempts to identify the popular issues circulated in social media and to correlate them with the highlighted issues embedded in the GPS manifesto in SSE21. Data was collected from Facebook from 20 December 2018 to 26 January 2019 through historical data retrieval process. About 197 high-engagement posts were selected as the dataset. Thematic analysis was used in the analytic methods, which was carried out using QSR NVivo 12 Plus. Six main topics were identified that served as focal points of discussion for online discourse in Sarawak: sociocultural topics; economic topics; political topics; development topics; constitutional and legal topics; and border and security topics. Among the topics, three main issues have been identified to be crucial for Sarawakians: (1) constitutional and legal issues – issues that are related to Sarawak rights, Malaysia Agreement 1963 (MA63), and federal and state constitution; (2) sociocultural issues – regional sentiments that are related to the ideals of being a Sarawakian; and (3) political issues – issues of federal-state relations. It is suggested that as the online discussion of the issues gains traction, Sarawakians are observed to be more engaged in topics within the framing of their perceived position within the federation, specifically relating to the preferred position of their identity as Sarawakian first as opposed to Malaysian first. The formation of GPS as a local-based coalition has immensely benefited GPS since it is consistent with its agenda of “Sarawak First”. The study’s findings imply that there is consistency between the topics raised by Sarawakians during Sarawak’s term as an opposition state in 2018 and the themes contained in the GPS manifesto during the SSE21.
Article Details

This work is licensed under a Creative Commons Attribution 4.0 International License.
References
Awang Azman Awang Pawi, Zulkanain Abdul Rahman, Rosmadi Fauzi and Suffian Mansor. 2016. The rise of politic ethnonationalism in the state of Sarawak Borneo. Journal of Scientific Research and Development 3(7): 78–85.
Bail, C.A., L.P. Argyle, T.W. Brown, J.P. Bumpus, H. Chen and M.B.F. Hunzaker. 2018. Exposure to opposing views on social media can increase political polarization. Proceedings of the National Academy of Sciences (PNAS) 115(37): 9216–9221. https://doi.org/10.1073/pnas.1804840115
Barisan Nasional Sarawak. 2019. “Tiada siapa boleh menjaga Sarawak.” Facebook, 13 January. http://www.facebook.com/permalink.php?story_fbid=2196324437086741&id=419714197185180 (accessed 26 March 2019).
Baron, N.S. 1984. Computer mediated communication as a force in language change.
Visible Language 18(2): 118–141.
Bode, L., D.S. Lassen, Y.M. Kim, D.V. Shah, E.F. Fowler, T. Ridout and M. Franz. 2016. Coherent campaigns? Campaign broadcast and social messaging. Online Information Review 40(5): 580–594. https://doi.org/10.1108/OIR-11-2015-0348
Borneo. 2019. “Inilah Sarawak.” Facebook, 10 January. https://www.facebook.com/Borneo8888/posts/inilah-sarawak-perarakan-tokong-di-kuching-turut-di-sertai-oleh-kumpual-kompang-/1993809027587980/ (accessed 26 March 2019).
BorneoPost Online. 2018. “All states in Malaysia will enforce.” Facebook, 31 December. https://www.facebook.com/permalink.php?story_fbid=1984760324893912&id=120699097966720 (accessed 26 March 2019).
Borneo Post Online. 2021. GPS launches 34-point manifesto to benefit Sarawakians.
December. https://www.theborneopost.com/2021/12/08/gps-launches-34-point-manifesto-to-benefit-sarawakians/ (accessed 8 December 2021).
Chin, J. 1997. Politics of federal intervention in Malaysia, with reference to Sarawak, Sabah and Kelantan. Commonwealth & Comparative Politics 35(2): 96–120. https://doi.org/10.1080/14662049708447747
. 2018. “Equal partners of the Federation”. Interview by Chua Ern Teck. BFM The Business Station, 13 November. https://www.bfm.my/podcast/the-bigger-picture/live-learn/equal-partners-of-the-federation#.W-sRfCLls_Z.facebook
Cinelli, M., E. Brugnoli, A.L. Schmidt, F. Zollo, W. Quattrociocchi and A. Scala. 2020. Selective exposure shapes the Facebook news diet. PLOS ONE 15(3): 1–17. https://doi.org/10.1371/journal.pone.0229129
Cinelli, M., G. de Francisci Morales, A. Galeazzi, W. Quattrociocchi and M. Starnini. 2021. The echo chamber effect on social media. Proceedings of the National Academy of Sciences of the United States of America 118(9): e2023301118. https://doi.org/10.1073/pnas.2023301118
Chung, H. 2022. Sarawak to launch blueprint to becoming leading digital economy by 2030. The Edge Markets, 21 June. https://www.theedgemarkets.com/article/sarawak-launch-blueprint-becoming-leading-digital-economy-2030 (accessed 21 June 2022).
Chung, N. 2021. GPS just a ‘change of clothes’ from BN, says PKR man. Free Malaysia Today, 7 December. https://www.freemalaysiatoday.com/category/nation/2021/12/07/gps-just-a-change-of-clothes-from-bn-says-pkr-man/ (accessed 10 December 2022).
Dahlberg, L. 2001. Computer-mediated communication and the public sphere: A critical analysis. Journal of Computer-Mediated Communication 7(1): https://doi.org/10.1111/j.1083-6101.2001.tb00137.x
DayakDaily. 2018. “Sarawak should reintroduce.” Facebook, 11 December. https://www.facebook.com/permalink.php?story_fbid=2075417129194142&id=1348351441900718 (accessed 26 March 2019).
Dayak Daily. 2018. Ex-rep: By right, no Malayan-based political parties can set foot in Sarawak. 25 September. https://dayakdaily.com/ex-rep-by-right-no-malayan-based-political-parties-can-set-foot-in-sarawak/ (accessed 25 September 2018).
. 2020. ‘Sarawak first’ is our policy – Abg Jo. 9 February. https://dayakdaily.com/sarawak-first-is-our-policy-abg-jo/ (accessed 9 February 2020).
Debatin, B., J.P. Lovejoy, A.K. Horn and B.N. Hughes. 2009. Facebook and online privacy: Attitudes, behaviors, and unintended consequences. Journal of Computer-Mediated Communication 15(1): 83–108. https://doi.org/10.1111/j.1083-6101.2009.01494.x
Dutta, N. and A.K. Bhat. 2016. Use of social media for political engagement: A literature review. Paper presented at the fourteenth AIMS International Conference on Management, Ahmedabad, 26–28 December.
Graciyal, G. and D. Viswam. 2018. Freedom of expression in social media: A political perspective. Research Review International Journal of Multidisciplinary 3(1): 110–113. https://rrjournals.com/past-issue/freedom-of-expression-in-social-media-a-political-perspective/
Guan, L.H. 2018. The ISEAS Borneo survey: Autonomy, identity, Islam and language/ education in Sarawak. ISEAS 19: 1–15.
Hah, F.L. 2018. “Us” versus “them”: An ideological battle for electorates on political YouTube videos in the 2016 Sarawak State Election. Contemporary Southeast Asia 40(1): 27–49. https://doi.org/10.1355/cs40-1b
Harlow, S. 2012. Social media and social movements: Facebook and an online Guatemalan justice movement that moved offline. New Media and Society 14(2): 225–243. https://doi.org/10.1177/1461444811410408
Hu, K., A. Sliva, S. Wang, J. Tang and H. Liu. 2017. Fake news detection on social media: A data mining perspective. ACM SIGKDD Explorations Newsletter 19(1): 22–36. https://doi.org/10.1145/3137597.3137600
Jaakonmäki, R., O. Müller and J. vom Brocke. 2017. The impact of content, context, and creator on user engagement in social media marketing. Proceedings of the 50th Hawaii International Conference on System Sciences 2017: 1152–1160. https://doi.org/10.24251/hicss.2017.136
Kasmani, M.F., R. Sabran and N. Ramle. 2014. Can Twitter be an effective platform for political discourse in Malaysia? A study of #PRU13. Procedia – Social and Behavioral Sciences 155: 348–355. https://doi.org/10.1016/j.sbspro.2014.10.304
Kietzmann, J.H., K. Hermkens, I.P. McCarthy and B.S. Silvestre. 2011. Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons 54(3): 241–251. https://doi.org/10.1016/j.bushor.2011.01.005
Malaysian Communications and Multimedia Commission. 2020. Internet users survey
https://www.mcmc.gov.my/skmmgovmy/media/General/pdf/IUS-2020-Report.pdf
Martínez-Castaño, R., J.C. Pichel and D.E. Losada. 2020. A big data platform for real time analysis of signs of depression in social media. International Journal of Environmental Research and Public Health 17(13): 1–23. https://doi.org/10.3390/ ijerph17134752
Mersat, N.I. 2018. The Sarawak Dayaks’ shift in Malaysia’s 2018 election. Round Table
(6): 729–737. https://doi.org/10.1080/00358533.2018.1545940
Messing, S. and S.J. Westwood. 2014. Selective exposure in the age of social media: Endorsements trump partisan source affiliation when selecting news online. Communication Research 41(8): 1042–1063. https://doi.org/10.1177/0093650212466406
Milne, R.S. and K.J. Ratnam. 1974. Malaysia: New states in a new nation. London: Frank Cass & Co.
Mohd Azizuddin Mohd Sani. 2014. The social media election in Malaysia: The 13th general election in 2013. Kajian Malaysia 32(2): 123–147.
Nadrawina Isnin. 2018. Social media, religion, gender and politics in Malaysia: A case of the social media usage by Sarawak muslim female candidates in Batang Sadong and Batang Lupar in the 2018 Malaysian General Election. Al-Albab 7(2): 161. https://doi.org/10.24260/alalbab.v7i2.1114
Onn, L.P. and K. Zhang. 2021. What awaits Sarawak in the state election? ISEAS Perspective 165: 1–17.
Papacharissi, Z. 2004. Democracy online: Civility, politeness, and the democratic potential of online political discussion groups. New Media and Society 6(2): 259–283. https://doi.org/10.1177/1461444804041444
Rahimy Rahim. 2021. Dewan Rakyat approves amendments to Constitution related to MA63 by more than two-thirds majority. The Star. https://www.thestar.com.my/news/nation/2021/12/14/dewan-rakyat-approves-amendments-to-constitution-related-to-ma63-by-more-than-two-thirds-majority (accessed 21 June 2022)
Rieder, B. 2013. Studying Facebook via data extraction: The Netvizz application. Paper presented at WebSci’13: Proceedings of the 5th Annual ACM Web Science Conference, Paris, France. 2–4 May. https://doi.org/10.1145/2464464.2464475
Sabah Sarawak Future. 2019. “Hasil Bumi dari Sarawak.” Facebook, 6 January. http://www.facebook.com/permalink.php?story_fbid=2429741690401231&id=335090303199724 (accessed 26 March 2019).
Sarawak A Place Like No Other. 2019. “Kepada mereka yang berkenaan.” Facebook, 25 January. https://www.facebook.com/permalink.php?story_fbid=2221972917845521&id=436487443060753 (accessed 26 March 2019).
SarawakVoice.com. 2019. “Isu penyelengaraan Jalan Persekutuan.” Facebook, 8 January. https://www.facebook.com/permalink.php?story_fbid=773162589710151&id=180325538993862 (accessed 26 March 2019).
Sarawak Voice. 2022. Sarawak First policy made the difference in PRN-12: Naroden.
January. https://sarawakvoice.com/2022/01/27/sarawak-first-policy-made-the-difference-in-prn-12-naroden/ (accessed 2 February 2022).
Schwartz, H.A., J.C. Eichstaedt, M.L. Kern, L. Dziurzynski, S.M. Ramones, M. Agrawal,
A. Shah, M. Kosinski, D. Stillwell, M.E.P. Seligman and L.H. Ungar. 2013. Personality, gender, and age in the language of social media: The open-vocabulary approach. PLOS ONE 8(9): 1–16. https://doi.org/10.1371/journal.pone.0073791
Stacey, E. 2018. Nationalism, social movements, and activism in contemporary society: Emerging research and opportunities. Hershey, PA: IGI Global. https://doi.org/10.4018/978-1-5225-5433-2
Stieglitz, S. and L. Dang-Xuan. 2013. Social media and political communication: A social media analytics framework. Social Network Analysis and Mining 3(4): 1277–1291. https://doi.org/10.1007/s13278-012-0079-3
Strauss, A. and J. Corbin. 1998. Basic of qualitative research: Techniques and procedure for developing ground theory, 2nd ed. Thousand Oaks, CA: Sage.
Tang, J., Y. Chang and H. Liu. 2013. Mining social media with social theories: A survey. ACM SIGKDD Explorations Newsletter 15(2): 20–29. https://doi.org/10.1145/2641190.2641195
Ting, H.M.H. 2021. Chinese politics in the 2016 Sarawak state elections: Case studies of Dudong and Bawang Assan seats. Kajian Malaysia 39(2): 71–94. https://doi.org/10.21315/km2021.39.2.4
Vadivu, V. M. and Neelamalar, M. 2015. Digital brand management: A study on the factors affecting customers’ engagement in Facebook pages. Paper presented at the 2015 International Conference on Smart Technologies and Management for Computing, Communication, Controls, Energy and Materials (ICSTM 2015), Avadi, India. 6–8 May. https://doi.org/10.1109/ICSTM.2015.7225392
Weiss, M. and A. Puyok, eds. 2016. Electoral dynamics in Sarawak: Contesting developmentalism and rights. Singapore/Malaysia: ISEAS/SIRD.
Yeoh, T. 2020. Federal-state relations under the Pakatan Harapan government. Singapore: Yusof Ishak Institute. https://doi.org/10.1355/9789814951142
Zainnal Ajamain. 2019. “Mahathir cakap.” Facebook, 3 January. https://www.facebook. com/permalink.php?story_fbid=950524361738417&id=243759515748242 (accessed 26 March 2019).