Hero Melayu: Pemerihalan Maskuliniti, Penampilan Diri dan Isu-Isu Popular Terpilih dalam Media Sosial
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Abstract
This article re-examines the concept of a Malay hero and its interpretation through selected popular issues in social media. The common description and concept of a Malay hero usually focuses on aspects of masculinity. These are highlighted through various popular texts of the Malay society, including traditional hikayat, until the emergence of the era of print media, film, and broadcast media. However, the ability of social media to display popular images and texts without limits has created a new space for continuous debate and discussion on the masculinity of current Malay heroes. This study employs qualitative content analysis methods and argues that self-appearances based on admirable behaviour, physical fitness, and strength, as well as ethical loyalty, have added a new narrative to the masculinity description of the Malay hero. As a result, the concept of the Malay hero as a cultural institution is constantly changing based on the prominence of selected popular issues, celebrity status, and the influence of the mass media. Other than that, the findings of this study illustrate the important role of social media as the main platform to debate and re-interpret the concept of a hero, particularly through self-appearances in contemporary Malaysia.
Artikel ini meneliti semula konsep hero Melayu dan tafsirannya menerusi isu-isu popular terpilih dalam media sosial. Pemerihalan biasa mengenai konsep hero Melayu tertumpu pada aspek maskuliniti yang diketengahkan menerusi pelbagai teks popular masyarakat Melayu. Perkara ini termasuklah hikayat tradisi sehinggalah kemunculan era media cetak, filem dan siaran. Namun, keupayaan media sosial hari ini memaparkan imej dan teks popular tanpa batasan telah membina ruang perdebatan dan perbincangan mengenai maskuliniti hero Melayu semasa secara berterusan. Kajian ini menggunakan kaedah analisis kandungan kualitatif dan berhujah bahawa penampilan diri berdasarkan perlakuan yang terpuji, kecergasan badan dan kekuatan fizikal serta kesetiaan yang beretika telah menambah naratif baharu mengenai pemerihalan maskuliniti hero Melayu. Justeru, konsep hero Melayu sebagai sebuah institusi budaya sentiasa mengalami perubahan berdasarkan penonjolan isu-isu popular terpilih, status selebriti dan pengaruh media massa. Selain itu, dapatan kajian ini turut memperlihatkan peranan penting media sosial sebagai medan utama perdebatan dan tafsiran semula konsep hero khususnya menerusi penampilan diri dalam konteks Malaysia kontemporari.
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