The Role of Radio Malaya in the Consumption of Popular Music Through Radio Request Cards from the 1950s to the 1960s
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Abstract
This article investigates the pivotal role played by Radio Malaya in shaping the consumption patterns of popular music during the transformative period from the 1950s to the 1960s. Focusing on the unique phenomenon of radio request cards, the study delves into the ways in which audiences engaged with and simultaneously influenced the programming of popular music through their song requests. By employing archival research and qualitative analysis, we explore the sociocultural implications of this interaction, shedding light on the diverse tastes and preferences of the listening public. The study investigates the role of Radio Malaya in fostering a sense of community among its listeners through the shared experience of requesting and listening to favourite songs. By analysing the content of these requests and the subsequent playlist selections, we aim to discern patterns that reflect the evolving cultural identity and musical tastes of the era. In essence, we aim to make an initial attempt to uncover the factors that shaped the popular music landscape of the time. This article hopes to contribute to the understanding of the historical significance of Radio Malaya as a cultural institution and explores the agency of its listeners in shaping the popular music landscape. By examining the radio request cards from the 1950s to the 1960s, we gain insight into the intricate interplay between media, culture and audience participation during a transformative period in the history of Malaysia.
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