CHANG PENG KEE; MUSA ABU HASSAN. The Advertising-Value-Equivalent (AVE) Method in Quantifying Economic Values of Public Relations Activities: Experience of a Public-Listed Company in Malaysia. Kajian Malaysia, [S. l.], v. 24, n. 1&2, p. 33–54, 2006. DOI: 10.21315/. Disponível em: https://ejournal.usm.my/km/article/view/km_vol24-no-1and2-2006_3.. Acesso em: 12 jun. 2026.