JEEN WEI ONG; GERALD GUAN GAN GOH; CHOON YIH GOH; MARIANNE SHING MEI TOO; LEE PHENG GOH. Green Products Pricing and Malaysian Consumers’ Willingness to Pay. Kajian Malaysia, [S. l.], v. 33, n. Supp. 1, p. 191–210, 2015. DOI: 10.21315/. Disponível em: https://ejournal.usm.my/km/article/view/km_vol32-supp1-2015_12.. Acesso em: 16 may. 2026.