OSMAN MOHAMAD ISHMAEL P. AKAAH; EDWARD A. RIORDAN. Marketing Management and Mix Activities of Malaysian Manufacturing Firms. Kajian Malaysia, [S. l.], v. 10, n. 2, p. 49–71, 1992. DOI: 10.21315/. Disponível em: https://ejournal.usm.my/km/article/view/km_vol10-no-2-1992_4.. Acesso em: 1 oct. 2026.