Deprecated: htmlspecialchars(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/ejournal.usm.my/plugins/generic/citationStyleLanguage/CitationStyleLanguagePlugin.php on line 436
Soo In Shim, & Yi Sheng Goh. (2022). Consumer-Based Product Creativity, Product-Brand Fit, and Product-Category Fit: Which is More Influential in Consumer Responses?. Wacana Seni Journal of Arts Discourse, 21, 45–57. https://doi.org/10.21315/ws2022.21.4