Consumer-Based Product Creativity, Product-Brand Fit, and Product-Category Fit: Which is More Influential in Consumer Responses?. Wacana Seni Journal of Arts Discourse, [S. l.], v. 21, p. 45–57, 2022. DOI: 10.21315/ws2022.21.4. Disponível em: https://ejournal.usm.my/wacanaseni/article/view/ws_vol21-2022_4.. Acesso em: 1 jul. 2024.