Published: 2025-12-31

Original Articles

BEYOND LIKES! INVESTIGATING THE INFLUENCE OF SOCIAL RELATIONSHIPS ON eWOM AND PURCHASE INTENTION IN SOCIAL MEDIA

Nilesh Arora, Sudhir Rana, Meghna Rana, Sanjeev Prashar, Huam Hon Tat

1–37

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ARTIFICIAL INTELLIGENCE AND GREEN ECONOMIC EFFICIENCY: MECHANISM ANALYSIS IN THE GUANGDONG-HONG KONG-MACAO GREATER BAY AREA

Yi Jie Wang, Wei Chong Choo, Keng Yap Ng, Shuang Jin

39–62

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COGNITIVE PROCESS ASSOCIATED WITH CREATIVITY SCALE AND CREATING BUSINESS INNOVATIONS THAT AFFECT THE SUCCESS OF BUSINESS ENTREPRENEURS AFTER COVID-19 PANDEMIC

Wanlee Putsom

63–85

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