THE ROLE OF STAFFING AND ORIENTATION PRACTICES IN PREDICTING SERVICE-ORIENTED ORGANISATIONAL CITIZENSHIP BEHAVIOUR

Main Article Content

Aizzat Mohd. Nasurdin
Noor Hazlina Ahmad
Cheng Ling Tan

Abstract


This study examined the relationships between two specific human resource management practices (staffing and orientation) and service-oriented organisational citizenship behaviour. Survey data were gathered from a sample of 290 frontline employees attached to 4- and 5-star hotels in Malaysia. The partial least squares technique was used to test the research hypotheses. Results showed that staffing (consisting of recruitment and selection) and orientation have positive effects on the three dimensions of service-oriented organisational citizenship behaviours. These findings demonstrate the need for hotels to revisit their prevailing staffing and orientation practices in an attempt to enhance their employees' display of service-oriented citizenship behaviours.


Article Details

How to Cite
THE ROLE OF STAFFING AND ORIENTATION PRACTICES IN PREDICTING SERVICE-ORIENTED ORGANISATIONAL CITIZENSHIP BEHAVIOUR. (2016). Asian Academy of Management Journal, 21(2), 27–51. https://doi.org/10.21315/aamj2016.21.2.2
Section
Original Articles

References

Ahmad, R., & Scott, N. (2013). Managing the front office department: Staffing issues in Malaysian Hotels. Anatolia: An International Journal of Tourism and Hospitality Research, 1–15.

Allen, N. J., & Meyer, J. P. (1990). Organizational socialization tactics: A longitudinal analysis of links to newcomers' commitment and role orientation. Academy of Management Journal, 33(4), 847–858. https://doi.org/10.2307/256294

Allen, D. G., Shore, L. M., & Griffeth, R. W. (2003). The role of perceived organizational support and supportive human resource practices in the turnover process. Journal of Management, 29(1), 99–118. https://doi.org/10.1177/014920630302900107

Atteya, N. M. (2012). Testing the impact of the human resource management practices on job performance: An empirical study in the Egyptian joint venture petroleum companies. International Journal of Business and Social Science, 3(9), 105–119.

Baum, T., & Devine, F. (2007). Skills and training in the hotel sector: The case of front office employment in Northern Ireland. Tourism and Hospitality Research, 7(3/4), 269–280. https://doi.org/10.1057/palgrave.thr.6050046

Bernardin, H., & Russell, J. (2007). Human resource management: An experiential approach (4th ed.). New York, USA: The McGraw-Hill Companies Inc.

Bettencourt, L. A., Gwinner, K. P., & Meuter, M. L. (2001). A comparison of attitude, personality, and knowledge predictors of service-oriented organizational citizenship behaviors. Journal of Applied Psychology, 86(1), 29–41. https://doi.org/10.1037/0021-9010.86.1.29

Bienstock, C. C., DeMoranville, C. W., & Smith, R. K. (2003). Organizational citizenship behavior and service quality. The Journal of Services Marketing, 17(4/5), 357– 378. https://doi.org/10.1108/08876040310482775

Blau, P. M. (1964). Exchange and power in social life. New York, USA: Wiley.

Bolino, M. C., & Turnley, W. H. (2005). The personal costs of citizenship behavior: The relationship between individual initiative and role overload, job stress, and workfamily conflict. Journal of Applied Psychology, 90(4), 740–748. https://doi.org/10.1037/0021-9010.90.4.740

Boon, C., Belschak, F. D., Den Hartog, D. N., & Pijnenburg, M. (2014). Perceived human resource management practices: Their effect on employee absenteeism and time allocation at work. Journal of Personnel Psychology, 13(1), 21–33. https://doi.org/10.1027/1866-5888/a000101

Chang, P-C., & Chen, S-J. (2011). Crossing the level of employee's performance: HPWS, affective commitment, human capital, and employee job performance in professional service organizations. The International Journal of Human Resource Management, 22(4), 883–901. https://doi.org/10.1080/09585192.2011.555130

Chin, W. W. (1998). The partial least squares approach for structural equation modeling. Modern methods for business research. In G. A. E. Marcoulides (Ed.), Methodology for business and management (pp. 295–336). USA: Lawrence Erlbaum.

Chuang, C-H., & Liao, H. (2010). Strategic human resource management in service context: Taking care of business by taking care of employees and customers. Personnel Psychology, 63(1), 153–196. https://doi.org/10.1111/j.1744-6570.2009.01165.x

Cohen, J. (1988). Statistical power analysis for the behavioral sciences (2nd ed.). Hillsdale, NJ: Lawrence Erlbaum.

Cooper-Thomas, H. D., & Anderson, N. (2006). Organizational socialization: A new theoretical model and recommendations for future research and HRM practices in organizations. Journal of Managerial Psychology, 21(5), 492–516. https://doi.org/10.1108/02683940610673997

Coway, J. M., & Lance, C. E. (2010). What reviewers should expect from authors regarding common method bias in organizational research. Journal of Business and Psychology, 25(2010), 325–334. https://doi.org/10.1007/s10869-010-9181-6

Delery, J. E., & Doty, D. H. (1996). Modes of theorizing in strategic human resource management: Tests of universalistic, contingency, and configurational performance predictions. Academy of Management Journal, 39(4), 802–835. https://doi.org/10.2307/256713

Ekiz, E., Khoo-Lattimore, C., & Memarzadeh, F. (2012). Air the anger: Investigating online complaints on luxury hotels. Journal of Hospitality and Tourism Technology, 3(2), 96–106. https://doi.org/10.1108/17579881211248817

Fiorito, J., Bozeman, D. P., Young, A., & Meurs, J. A. (2007). Organizational commitment, human resource practices, and organizational characteristics. Journal of Managerial Issues, 19(2), 186–207.

Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39–50. https://doi.org/10.2307/3151312

González, J. V., & Garazo, T. G. (2006). Structural relationships between organizational service orientation, contact employee job satisfaction and citizenship behavior. International Journal of Service Industry Management, 17(1), 23–50. https://doi.org/10.1108/09564230610651561

Greene, C. N., & Organ, D. W. (1973). An evaluation of causal models linking the received role with job satisfaction. Administrative Science Quarterly, 18(1), 95–103. https://doi.org/10.2307/2391931

Hair, J. F., Ringle, C. M, & Sarstedt, M. (2011). PLS-SEM: Indeed a silver bullet. Journal of Marketing Theory and Practice, 18(2), 139-152. https://doi.org/10.2753/MTP1069-6679190202

Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2014). A primer on partial least squares structural equation modeling (PLS-SEM). Thousand Oaks, CA: Sage.

Hartline, M. D., & Jones, K. C. (1996). Employee performance cues in a hotel service environment: Influence on perceived service quality, value, and word-ofmouth intentions. Journal of Business Research, 35(3), 207–215. https://doi.org/10.1016/0148-2963(95)00126-3

Hayes, D. K., & Ninemeier, J. D. (2009). Human resources management in the hospitality industry. New Jersey: John Wiley & Sons, Inc.

Hoque, K. (1999). Human resource management in the hotel industry: strategy, innovation, and performance. London, GBR: Routledge.

Huselid, M. A. (1995). The impact of human resource management practices on turnover, productivity, and corporate financial performance. Academy of Management Journal, 38, 635–672. https://doi.org/10.2307/256741

Karatepe, O. M., & Uludag, O. (2008). Supervisor support, work-family conflict, and satisfaction outcomes: An empirical study in the hotel industry. Journal of Human Resources in Hospitality & Tourism, 7(2), 115–134. https://doi.org/10.1080/15332840802156824

Klein, H. J., & Weaver, N. A. (2000). The effectiveness of an organizational-level orientation training program in the socialization of new hires. Personnel Psychology, 53(1), 47–66. https://doi.org/10.1111/j.1744-6570.2000.tb00193.x

Kotler, P., Bowen, J., & Makens, J. (2010). Marketing for hospitality and tourism (5th ed.), New Jersey: Prentice-Hall.

Kusluvan, S., Kusluvan, Z., Ilhan, I., & Buyruk, L. (2010). The human dimension: A review of human resources management issues in the tourism and hospitality industry. Cornell Hospitality Quarterly, 51(2), 171–214. https://doi.org/10.1177/1938965510362871

Lin, S-J. J., & Lin, S-C. (2011). Moderating effect of organizational climate on the relationship of organizational support and service-oriented organizational citizenship behaviors. African Journal of Business Management, 5(2), 582–595.

Louis, M. R. (1980). Surprise and sense making: What newcomers experience in entering unfamiliar organizational settings. Administrative Science Quarterly, 25(2), 226– 251. https://doi.org/10.2307/2392453

Ma, E., & Qu, H. (2011).Social exchanges as motivators of hotel employees' organizational citizenship behavior: The proposition and application of a new three-dimensional framework. International Journal of Hospitality Management, 30(3), 680–688. https://doi.org/10.1016/j.ijhm.2010.12.003

Maroudas, L., Kyriakidou, O., & Vacharis, A. (2008). Employees' motivation in the luxury hotel industry: The perceived effectiveness of human-resource practices. Managing Leisure, 13(3/4), 258–271. https://doi.org/10.1080/13606710802200969

Mathis, R. L., & Jackson, J. H. (2000). Human resource management. Cincinnati, OH: Southwestern College Publishing.

Ministry of Tourism and Culture Malaysia (2014). Malaysia registers 25.7 million tourists and RM65.44 billion tourist receipts in 2013. Retrieved February 28, 2014, from Ministry of Tourism and Culture Malaysia: http://www.motac.gov.my/en/archives/2014/160-malaysia-registers-257-million-tourists-and-rm6544-billiontourist-receipts-in-2013

Ministry of Tourism and Culture Malaysia (2015). History of Visit Malaysia Year. Retrieved January 20, 2015, from Years of Festival 2015: http://myfest2015.com.my/aboutmyfest-2015/history-of-visit-malaysia-year

Ministry of Tourism (2012). Malaysia Accommodation Directory 2010/2011, H. Unit, Editor 2012, Tourism Malaysia, Ministry of Tourism: Kuala Lumpur.

Morrison, A. (2000). Developing a global leadership model. Human Resource Management, 39(2&3), 117–131. https://doi.org/10.1002/1099-050X(200022/23)39:2/33.0.CO;2-1

Morrison, E. W. (1996). Organizational citizenship behavior as a critical link between HRM practices and service quality. Human Resource Management, 35(4), 493–512. https://doi.org/10.1002/(SICI)1099-050X(199624)35:43.0.CO;2-R

Nasurdin, A. M., Tan, C. L., & Low, S. F. (2011). Service-oriented organizational citizenship behavior: Assessing the predictive role of human resource management practices. International Journal of Arts & Sciences, 4(9), 381–394.

Organ, D. W. (1988). Organizational citizenship behavior: The good soldier syndrome. Lexington: MA: Lexington Books.

Organ, D. W., & Konovsky, M. (1989). Cognitive versus affective determinants of organizational citizenship behavior. Journal of Applied Psychology, 74(1), 157–164. https://doi.org/10.1037/0021-9010.74.1.157

Organ, D. W., & Lingl, A. (1995). Personality, satisfaction, and organizational citizenship behavior. Journal of Social Psychology, 135, 339–350. https://doi.org/10.1080/00224545.1995.9713963

Podsakoff, P. M., MacKenzie, S. B., Lee, J-Y, & Podsakoff, N. P. (2003). Common method biases in behavioral research: A critical review of the literature and recommended remedies. Journal of Applied Psychology, 88(5), 879–903. https://doi.org/10.1037/0021-9010.88.5.879

Podsakoff, P. M., & Organ, D. W. (1986). Self-reports in organizational research: Problems and prospects. Journal of Management, 12(2), 531–544. https://doi.org/10.1177/014920638601200408

Ramachandran, Y., Jordan, P. J., Troth, A. C., & Lawrence, S. A. (2011). Emotional intelligence, emotional labor and organizational citizenship behavior in service environments. International Journal of Work Organisation and Emotion, 4(2), 136–157. https://doi.org/10.1504/IJWOE.2011.044594

Riordan, C. M., Weatherly, E. W., Vandenberg, R. J., & Self, R. M. (2001). The effects of pre-entry experiences and socialization tactics on newcomer attitudes and turnover. Journal of Managerial Issues, 13(2), 159.

Rogg, K. L., Schmidt, D. B., Shull, C., & Schmitt, N. (2001). Human resource practices, organizational climate, and customer satisfaction. Journal of Management, 27(4), 431–449. https://doi.org/10.1177/014920630102700403

Snape, E., & Redman, T. (2010). HRM practices, organizational citizenship behavior, and performance: A multi-level analysis. Journal of Management Studies, 47(7), 1219–1247.

Solnet, D., & Hood, A. (2008). Generation Y as hospitality employees: Framing a research agenda. Journal of Hospitality and Tourism Management, 15, 59–68. https://doi.org/10.1375/jhtm.15.59

Sun, L-Y., Aryee, S., & Law, K. S. (2007). High-performance human resource practices, citizenship behavior, and organizational performance: A relational perspective. Academy of Management Journal, 50(3), 558–577. https://doi.org/10.5465/AMJ. 2007.25525821

Tang, T. W., & Tang, Y. Y. (2012). Promoting service-oriented organizational citizenship behaviors in hotels: The role of high-performance human resource practices and organizational social climates. International Journal of Hospitality Management, 31(3), 885–895. https://doi.org/10.1016/j.ijhm.2011.10.007

Tanke, M. L. (2001). Human resources management for the hospitality industry (2nd ed.). United States: Thomson Learning.

Tourism Malaysia (2014). Tourism Publications Provide Insight into Malaysia's Tourism Performance. Retrieved March 20, 2014 from Tourism Malaysia: http://corporate.tourism.gov.my/media/view/tourism-publications-provide-insight-into-malaysias-tourism-performance

Tsai, C. T. S., & Su, C. S. (2011). Leadership, job satisfaction and service-oriented organizational citizenship behaviors in flight attendants. African Journal of Business Management, 5(3), 1915–1926.

Tsaur, S-H., & Lin, Y-C. (2004). Promoting service quality in tourist hotels: The role of HRM practices and service behavior. Tourism Management, 25(4), 471–481. https://doi.org/10.1016/S0261-5177(03)00117-1

Verquer, M. L., Beehr, T. A., & Wagner, S. H. (2003). A meta-analysis of relations between person–organization fit and work attitudes. Journal of Vocational Behavior, 63(3), 473–489. https://doi.org/10.1016/S0001-8791(02)00036-2

Vlachos, I. (2008). The effect of human resource practices on organizational performance: Evidence from Greece. International Journal of Human Resource Management, 19(1), 74–97. https://doi.org/10.1080/09585190701763933

Wang, M-L. (2009a). Does organizational support promote citizenship in service settings? The moderating role of service climate. Journal of Social Psychology, 149(6), 648–676. https://doi.org/10.1080/00224540903347297

Wang, M-L. (2009b). What makes a good citizen in service settings? Service Industries Journal, 29(5), 621–634. https://doi.org/10.1080/02642060902720055

Wang, L. (2010). Does organizational support promote citizenship? The moderating role of market-focused HRM. The Service Industries Journal, 30(7), 1077–1095. https://doi.org/10.1080/02642060802298368

Wanous, J. P., & Reichers, A. E. (2000). New employee orientation programs. Human Resource Management Review, 10(4), 435–451. https://doi.org/10.1016/S1053-4822(00)00035-8

Wayne, S. J., Shore, L. M., & Liden, R. C. (1997). Perceived organizational support and leader-member exchange: A social exchange perspective. Academy of Management Journal, 40(1), 82–111. https://doi.org/10.2307/257021

Whitener, E. M. (2001). Do "high commitment" human resource practices affect employee commitment? A cross-level analysis using hierarchical linear modeling. Journal of Management, 27, 515–535. https://doi.org/10.1177/014920630102700502

Yang, Y-C. (2011). High-involvement human resource practices, affective commitment, and organizational citizenship behaviors in service setting. The Service Industries Journal, 32(8), 1209–1227. https://doi.org/10.1080/02642069.2010.545875

Yoon, M. H., & Suh, J. (2003). Organizational citizenship behaviors and service quality as external effectiveness of contact employees. Journal of Business Research, 56, 597–611. https://doi.org/10.1016/S0148-2963(01)00290-9