Published: 2016-12-30

Original Articles

BRAND PERSONALITY TOWARD CUSTOMER PURCHASE INTENTION: THE INTERMEDIATE ROLE OF ELECTRONIC WORD-OF-MOUTH AND BRAND EQUITY

Hojjat Vahdati, Seyed Hadi Mousavi Nejad

1–26

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THE ROLE OF STAFFING AND ORIENTATION PRACTICES IN PREDICTING SERVICE-ORIENTED ORGANISATIONAL CITIZENSHIP BEHAVIOUR

Aizzat Mohd. Nasurdin, Noor Hazlina Ahmad, Cheng Ling Tan

27–51

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CLUSTERING SHOPPERS BY MALL EXPERIENCE FOR EMERGING INDIAN CITY

Sanjeev Prashar, Sumeet Gupta, Harvinder Singh, T. Sai Vijay, Chandan Parsad

53–73

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HOW EFFICIENT ARE MALAYSIAN PUBLIC UNIVERSITIES? A COMPARATIVE ANALYSIS USING DATA ENVELOPMENT ANALYSIS

Lim Hock-Eam, Fauziah Md. Taib, Nur Adiana Hiau Abdullah, Yen Siew Hwa

75–97

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EFFECTS OF LEADER-MEMBER EXCHANGE, INTERPERSONAL RELATIONSHIP, INDIVIDUAL FEELING OF ENERGY AND CREATIVE WORK INVOLVEMENT TOWARDS TURNOVER INTENTION: A PATH ANALYSIS USING STRUCTURAL EQUATION MODELING

Muhammad Shahnawaz Adil, Ayesha Awais

99–133

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EFFECT OF MANAGEMENT COMMITMENT TO INTERNAL MARKETING ON EMPLOYEES' SATISFACTION. A CASE STUDY: IMAM JAFAR SADEGH HOSPITAL NURSES

Ali Morovati Sharifabadi, Shima Shahhosseini Bideh

135–152

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AUDIT EXEMPTION FOR SMALL AND MEDIUM ENTERPRISES: PERCEPTIONS OF MALAYSIAN AUDITORS

Hasnah Haron, Ishak Ismail, Yuvaraj Ganesan, Zulhawati Hamzah

153–182

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INFLUENCE OF SUPERVISORY CONTROL ON SALESPERSON PERFORMANCE: EXAMINING THE ROLE OF ADAPTIVE SELLING BEHAVIOUR AS A MEDIATOR

Kok-Leong Wong, Cheng-Ling Tan

183–203

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