SunTzu on Battlegrounds and Strategies: Seven Propositions for Successful Market Targeting and Penetration Strategies for SMEs
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SunTzu on Battlegrounds and Strategies: Seven Propositions for Successful Market Targeting and Penetration Strategies for SMEs
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Soo Jiuan Tan, Khai Sheang Lee, & Guan H Lim. (1998). SunTzu on Battlegrounds and Strategies: Seven Propositions for Successful Market Targeting and Penetration Strategies for SMEs. Asian Academy of Management Journal, 3(1). https://ejournal.usm.my/aamj/article/view/aamj_vol3-no-1-1998_6
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