Bank Attributes and Demographic Factors In Determining Customer Choice In Retail Banking: An Analytical Hierarchy Approach

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Muhamad Jantan
Abdul Razak Kamaruddin
Ong Bian Hoe

Abstract

Bank Attributes and Demographic Factors In Determining Customer Choice In Retail Banking: An Analytical Hierarchy Approach


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Muhamad Jantan, Abdul Razak Kamaruddin, & Ong Bian Hoe. (1998). Bank Attributes and Demographic Factors In Determining Customer Choice In Retail Banking: An Analytical Hierarchy Approach. Asian Academy of Management Journal, 3(2). https://ejournal.usm.my/aamj/article/view/aamj_vol3-no-2-1998_2
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Original Articles