Propensity of Product Innovation in Malaysian Manufacturing Companies
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Abstract
The significance of new product development (NPD) to corporate success has drawn numerous studies over the last forty years. (NICB 1964; Cooper 1979, 1980; Calantone and Cooper 1981 ; Booz, Alen and Hamilton 1982 ; Maidique and Zirger 1984 ; Cooper and Kleinschmidt 1986, 1987,1990). These studies have confirmed that new products are crucial to the financial well being of companies, making product development an inevitable function for most corporations.
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Wan Jamaliah Wan Jusoh, & Nordin Mohd. Zain. (1999). Propensity of Product Innovation in Malaysian Manufacturing Companies. Asian Academy of Management Journal, 4(1). https://ejournal.usm.my/aamj/article/view/aamj_vol4-no-1-1999_2
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