Muhamad Jantan, Abdul Razak Kamaruddin, & Ong Bian Hoe. (1998). Bank Attributes and Demographic Factors In Determining Customer Choice In Retail Banking: An Analytical Hierarchy Approach.
Asian Academy of Management Journal,
3(2).
https://ejournal.usm.my/aamj/article/view/aamj_vol3-no-2-1998_2