STEPHANIE HUI-WEN CHUAH; MALLIGA MARIMUTHU; T. RAMAYAH. THE CONTRIBUTION OF PERCEIVED FIRM MARKETING INNOVATION INITIATIVES TO CUSTOMER PERCEIVED VALUE AND LOYALTY: DOES SWITCHING EXPERIENCE REALLY MATTER?. Asian Academy of Management Journal, [S. l.], v. 21, n. Supp. 1, p. 1–23, 2016. DOI: 10.21315/aamj2016.21.supp.1.1. Disponível em: https://ejournal.usm.my/aamj/article/view/aamj_vol21-supp-1-2016_1.. Acesso em: 6 jul. 2024.