1.
Stephanie Hui-Wen Chuah, Malliga Marimuthu, T. Ramayah. THE CONTRIBUTION OF PERCEIVED FIRM MARKETING INNOVATION INITIATIVES TO CUSTOMER PERCEIVED VALUE AND LOYALTY: DOES SWITCHING EXPERIENCE REALLY MATTER?. AAMJ [Internet]. 2016 Dec. 30 [cited 2024 Jul. 6];21(Supp. 1):1–23. Available from: https://ejournal.usm.my/aamj/article/view/aamj_vol21-supp-1-2016_1