Published: 2017-06-30

Original Articles

ANTHROPOMORPHISM IN ADVERTISING: THE EFFECT OF ANTHROPOMORPHIC PRODUCT DEMONSTRATION ON CONSUMER PURCHASE INTENTION

Dwinita Laksmidewi, Harry Susianto, Adi Zakaria Afiff

1–25

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THE IMPACT OF INTERNAL FACTORS ON SMALL BUSINESS SUCCESS: A CASE OF SMALL ENTERPRISES UNDER THE FELDA SCHEME

Khadijah Mohamad Radzi, Mohammad Nazri Mohd Nor, Suhana Mohezar Ali

27–55

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TECHNICAL EFFICIENCY IN TRANSPORT MANUFACTURING FIRMS: EVIDENCE FROM MALAYSIA

Mohd Fahmy-Abdullah, Rahmah Ismail, Noorasiah Sulaiman, Basri Abdul Talib

57–77

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INFLUENCE OF PARTICIPATION IN DECISION MAKING ON JOB SATISFACTION, GROUP LEARNING, AND GROUP COMMITMENT: EMPIRICAL STUDY OF PUBLIC SECTOR UNDERTAKINGS IN INDIA

Shilpi Saha, S. Pavan Kumar

79–101

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STRATEGIC VEHICLES IMPORT SUPPLY CHAIN: A PARADIGM SHIFT IN AUSTRALIAN AUTOMOTIVE INDUSTRY

Kristina Malihi , Himanshu Shee

103–130

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IDENTIFYING THE ANTECEDENTS FOR RELATIONSHIP QUALITY MODEL AND ITS OUTCOMES FOR PRIORITY BANKING CUSTOMERS IN INDONESIA

Syafrizal, Nabsiah Abdul Wahid, Ishak Ismail

131–150

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SHEEPSKIN EFFECTS IN THE RETURNS TO HIGHER EDUCATION: NEW EVIDENCE FOR MALAYSIA

Norhanishah Mohamad Yunus

151–182

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INVESTIGATING THE NEXUS BETWEEN PERSONALITY TRAITS AND ISLAMIC WORK ETHICS

Mastura Ab. Wahab

183–213

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