Connecting Library with APEX Community

Abstract

Hamzah Sendut Library as an APEX university library has taken a more proactive approach to
rebrand promotional and outreach programmes. A more creative, unique and
innovative style have been used to ensure that the library's mission in reaching out to the users
is accomplished. Customer Squad was formed to increase the effectiveness of library’s
engagement with customers. The ultimate goal is to reach out to customers, increase the usage
of library facilities, improve the relevance of the existence of the library in the campus
community and provide additional value to the library users. Important aspects emphasised in
the programme include teaching and learning supports, with the focus on research and
consultation. Efforts conducted through myPHS programs, exhibitions, and virtual marketing
have established positive impacts and realisation of library’s relevance by the campus
community.