Consumer Perception of Service Quality: Do We Need Industry Specific Scales or Can We Use SERVQUAL? An Analysis in The Context of The Airline Industry
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Consumer Perception of Service Quality: Do We Need Industry Specific Scales or Can We Use SERVQUAL? An Analysis in The Context of The Airline Industry
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Jochen Wirtz, & Prem N. Shamdasani. (1997). Consumer Perception of Service Quality: Do We Need Industry Specific Scales or Can We Use SERVQUAL? An Analysis in The Context of The Airline Industry. Asian Academy of Management Journal, 2(1&2). https://ejournal.usm.my/aamj/article/view/aamj_vol2-no-1and2-1997_2
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