Published: 2016-12-30

Original Articles

THE CONTRIBUTION OF PERCEIVED FIRM MARKETING INNOVATION INITIATIVES TO CUSTOMER PERCEIVED VALUE AND LOYALTY: DOES SWITCHING EXPERIENCE REALLY MATTER?

Stephanie Hui-Wen Chuah, Malliga Marimuthu, T. Ramayah

1–23

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PERCEIVED CAREER-RELATED PRACTICES AND KNOWLEDGE SHARING BEHAVIOUR: A PRELIMINARY STUDY IN OMAN

Faridahwati Mohd. Shamsudin, Said Hamdan Al-Badi, Alexander Bachkirov, Ahmad Said Alshuaibi

25–47

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REGULATION, INCENTIVES AND GOVERNMENT POLICY: HOW DOES IT STIMULATE R&D ENGINEERS' INNOVATIVE BEHAVIOURS IN MALAYSIAN BIOTECHNOLOGY SMEs?

Nurul Shamisza Sahrom, Cheng Ling Tan, Sofri Yahya

49–73

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EXAMINING THE EFFECTS OF ENVIRONMENTAL COMPONENTS ON TOURISM DESTINATION COMPETITIVENESS: THE MODERATING IMPACT OF COMMUNITY SUPPORT

Chee-Hua, Chin, May-Chiun, Lo, Vikneswaran Nair, Peter Songan

75–104

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CAPTURING THE 'PIONEERING MINDS' VIA HUMAN CAPITAL: THE IMPACT ON INNOVATIVE PERFORMANCE OF MALAYSIAN SMEs

Hasliza Abdul Halim, Noor Hazlina Ahmad, T. Ramayah, Seyedeh Khadijeh Taghizadeh

105–126

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RURAL TOURISM DESTINATION COMPETITIVENES OF KUBAH NATIONAL PARK IN SARAWAK: TOURISTS' PERSPECTIVE

Fung-Yee Law, May-Chiun Lo

127–148

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THE FORMALISATION OF SOCIAL ENGAGEMENT IN THE MEDICAL RELIEF NGO: THE EVIDENCE OF MERCY MALAYSIA

Norazita Marina Abdul Aziz

149–170

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THE SIGNIFICANT CONTRIBUTION OF ISLAMIC RELATIONSHIP MARKETING PRACTICE IN MALAYSIAN TAKAFUL INDUSTRY TOWARDS DETERMINING CUSTOMER GRATITUDE, TRUST, AND COMMITMENT

Marhanum Che Mohd Salleh

171–207

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